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How to Choose a Financial Planner

Published: February 20, 2025

Category: Retirement Planning

How to Choose a Financial Planner: A Step-by-Step Guide for Seniors 

Choosing the right financial planner is one of the most important decisions you can make, especially when it comes to securing your financial future. As a senior or someone nearing retirement, your financial situation may be more complex, and having a trusted professional to guide you through these decisions is essential. A financial planner can help you manage your savings, plan for retirement, and ensure that your financial goals are met. 

In this guide, we’ll walk you through how to find a financial planner that aligns with your specific needs, goals, and values, while also addressing common challenges and offering actionable tips for a successful partnership. 

 

Challenges When Choosing a Financial Planner 

Selecting the right financial planner can be a complicated process, especially for seniors or those nearing retirement. There are several challenges you may encounter, from confusing fee structures to concerns about conflicts of interest. 

  1. Navigating Confusing Fee Structures: Fee-Based vs. Commission-Based

One of the biggest challenges in choosing a financial planner is understanding how they charge for their services. There are typically three main fee structures: fee-only, fee-based, and commission-based. 

  • Fee-only planners charge a flat fee or an hourly rate and don’t earn commissions from selling products. While they may cost more upfront, their advice is likely more objective. 
  • Fee-based planners charge fees for their services and may also earn commissions from selling financial products like insurance or investment funds. This can create a potential conflict of interest, as planners may be incentivized to recommend products that generate a commission. 
  • Commission-based planners don’t charge you for their services but instead earn commissions from the products they sell. While this may seem like a cost-saving option, you should be cautious, as their recommendations may be influenced by their ability to earn commissions. 

It’s important to understand how your planner charges, as it can affect the advice they offer and the overall cost of their services. Always ask for full transparency regarding fees. 

  1. Identifying Conflicts of Interest in Financial Advice

Another challenge is recognizing potential conflicts of interest in the advice a financial planner provides. Commission-based planners, in particular, may have incentives that could influence the recommendations they make. For example, they may show you products or investments that provide a higher commission, even if those aren’t the best fit for your needs. 

To ensure unbiased advice, consider working with a fiduciary financial planner. A fiduciary is legally required to act in your best interest, putting your financial goals above any personal gain or commission. 

  1. Finding a Planner Who Understands Your Unique Needs

Seniors and retirees have unique financial needs, such as managing retirement income, healthcare costs, and estate planning. It’s essential to find a financial planner who understands these challenges and has experience working with clients in similar situations. Be sure to ask potential planners about their experience with retirement planning and whether they specialize in helping seniors. 

  1. Evaluating the Planner’s Track Record and Trustworthiness

Trust is a key factor in choosing a financial planner. You’ll want to ensure that the planner you select has a solid track record of success and a reputation for ethical behavior. Research their background, read client reviews, and check for any disciplinary actions against them. Platforms like the SEC’s Form ADV can provide important insights into a planner’s history and practices. 

  1. Overcoming the Fear of Financial Scams or Unethical Practices

Unfortunately, there are scams and unethical practices in the financial industry. As a senior, you may be more vulnerable to these types of fraud. To avoid falling victim to scams, make sure your financial planner is fully licensed and regulated by the relevant authorities. Stick to certified financial planners (CFP®) and always verify their credentials before moving forward. 

 

Tips for Choosing the Right Financial Planner 

Choosing a financial planner doesn’t have to be overwhelming if you know what to look for. Here are some helpful tips to guide you through the process: 

  1. Look for Proper Credentials and Certifications

The first step is to verify that the planner has the proper credentials. A Certified Financial Planner (CFP®) is a widely recognized certification that indicates the planner has met rigorous education, experience, and ethical standards. Other certifications, such as Chartered Financial Analyst (CFA®) or Registered Investment Advisor (RIA), may also indicate strong expertise. 

  1. Ask the Right Questions During Your Initial Consultation

When meeting with a financial planner for the first time, be sure to ask the right questions. These might include: 

  • What are your fees and how do you charge? 
  • Are you a fiduciary? (This ensures they’re required to act in your best interests) 
  • What services do you offer? (Make sure they align with your needs, such as retirement planning or estate planning) 
  • What experience do you have working with seniors or retirees? 

This initial consultation is your opportunity to gauge the planner’s approach and decide whether they are a good fit for your financial goals. 

  1. Assess Your Planner’s Experience with Retirement and Estate Planning

For seniors, finding a planner who specializes in retirement planning and estate planning is crucial. Ask about their experience in helping clients plan for retirement, and manage pensions, Social Security, and healthcare costs. A planner who understands the complexities of these issues will be better equipped to guide you through the process. 

  1. Understand Your Own Financial Goals Before Meeting

Before meeting with a financial planner, take the time to assess your own financial goals. Are you looking to build wealth, ensure a comfortable retirement, or protect your legacy? By having a clear understanding of what you want to achieve, you’ll be able to find a planner who can help you reach those goals effectively. 

  1. Research the Planner’s Background and Reviews

Take advantage of online tools to check a planner’s reputation. Use resources like the SEC’s Form ADV to look for any disciplinary actions or complaints against them. Additionally, client testimonials can provide valuable insight into how the planner has helped others achieve their financial goals. 

 

How The Best Senior Services Can Help You Choose the Right Financial Planner 

Choosing a financial planner can be a stressful process, but The Best Senior Services is here to help make it easier for you. Here’s how we can support you: 

  1. Expert Guidance in Connecting You with Trusted Financial Planners

At The Best Senior Services, we understand the unique needs of seniors and retirees. We help connect you with experienced, licensed financial planners who are dedicated to helping you achieve your financial goals. 

  1. Access to Financial Planners Specializing in Senior Needs

We partner with planners who specialize in senior-specific needs, including retirement planning, estate planning, and managing long-term healthcare costs. Our network includes planners who are skilled at addressing the specific challenges seniors face. 

  1. No Hidden Fees or Conflicts of Interest

We ensure that all financial planners in our network are transparent about their fees and have no hidden costs. Our planners are also fiduciaries, meaning they are legally obligated to act in your best interest, with no conflicts of interest. 

  1. Personalized Advice Based on Your Unique Situation

Every senior’s financial situation is different, and our financial planners offer tailored advice based on your unique circumstances and financial goals. 

  1. Free Consultation and Support in Finding the Right Fit

We offer a free consultation to help you find a financial planner who is the right fit for your needs. This no-obligation consultation will help you understand your options and connect with a planner who aligns with your goals. 

 

Make the Right Decision with Experts Today 

Choosing the right financial planner is a big decision, but with the right guidance, you can find a professional who will help you manage your finances and work toward achieving your financial goals. By understanding the different types of planners, evaluating their credentials, and asking the right questions, you can make an informed decision that will set you on the path to financial security. 

And remember, The Best Senior Services is here to help you every step of the way. From expert advice to connecting you with trusted planners, we’re committed to ensuring your financial future is in good hands. 

 

FAQs 

What is a red flag for a financial advisor? 

A red flag for a financial advisor includes a lack of transparency about fees or commissions, which could show hidden costs. Another warning sign is if the advisor is not a fiduciary, meaning they are not legally obligated to act in your best interest. Lastly, pushing you toward specific products without understanding your unique needs is a potential conflict of interest. 

How do I pick a financial planner for retirement? 

To choose a financial planner for retirement, look for one with experience in retirement and estate planning, particularly for seniors. Ensure they hold relevant certifications like CFP®, which signifies professional expertise. Make sure they understand your retirement goals and can tailor strategies that match your needs, such as managing Social Security, healthcare costs, and long-term savings. 

What is the normal fee for a financial planner? 

A financial planner’s fees can vary based on their services and payment structure. Common fees include hourly rates ranging from $100 to $400, flat fees for a specific financial plan (typically $1,000 to $3,000), or asset-based fees which are usually 0.5% to 2% of assets under management annually. It’s important to fully understand their fee structure before proceeding. 

At what income should you get a financial planner? 

You should consider getting a financial planner if your annual income exceeds $50,000, especially if your financial situation is complex. A planner can help optimize your savings, investments, and tax planning. If you experience a major financial change, such as a salary increase or an inheritance, it’s also a good time to seek advice. 

At what net worth should you get a financial planner? 

If your net worth exceeds $100,000, a financial planner can help you organize your finances and optimize investment strategies. For those with a net worth above $500,000, particularly as you approach retirement, a planner can provide more specialized advice on retirement and estate planning. A professional can also help manage rapidly growing assets and provide tailored strategies for wealth preservation. 

What type of financial planner is best? 

The best financial planner for most people is a fee-only planner who does not earn commissions from selling products. Look for professionals with credentials like CFP® to ensure expertise and a commitment to high ethical standards. A fiduciary financial planner is also ideal, as they are legally obligated to act in your best interest, ensuring unbiased advice. 

Is it worth getting a financial planner? 

Yes, hiring a financial planner is worth it for many people, especially if you want personalized advice and guidance on retirement, taxes, and investments. A good planner can help you navigate complex financial decisions and create a roadmap for long-term financial security. While there are fees involved, the potential benefits and peace of mind often outweigh the costs. 

How do you know if a financial planner is good? 

A good financial planner should have the right credentials, such as CFP®, and a strong track record of helping clients with similar financial needs. They should be transparent about fees, offer clear communication, and have a reputation for acting in their client’s best interests. Trust your instincts—if the planner listens well, explains things clearly, and you feel comfortable, it’s a positive sign. 

Is a 1% financial advisor fee worth it? 

A 1% fee for a financial advisor can be worth it if they are actively managing your investments and offering comprehensive financial planning services. This fee structure is common for asset-based fees, and it ensures your advisor has a vested interest in growing your wealth. But, you should check whether the services provided justify the cost, especially if the advisor doesn’t offer in-depth support. 

What are the cons of using a financial planner? 

While a financial planner can offer valuable advice, the main drawback is the cost, as fees can add up, particularly if they manage your investments. Additionally, commission-based planners may have conflicts of interest, potentially steering you toward products that benefit them more than you. It’s also important to find a planner who truly understands your unique financial needs, which can sometimes be challenging.